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- Because You’re Worth It
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Because We’re Worth It: Celebrating 50 Years - L'Oréal Paris
The first advertising message to ever highlight self-confidence, our world-renowned tagline is an empowering message that unites consumers around the brand. “Because We’re Worth It” has since become symbolic with empowering women of all ages and backgrounds to believe in …
See results only from lorealparisusa.comBecause You're Worth It' 50t…
For 50 years, L’Oréal Paris has been championing women with the slogan …
About the World’s Leading …
“Because you’re worth it.” With this world-recognized slogan, and from the …
All About L'Oréal Paris: A Br…
For most, the name “L'Oréal Paris” is immediately evocative of the brand’s …
L'Oreal Slogan - Slogans of L'Oreal - Tagline of L'Oreal - SloganList
Dec 11, 2024 · What is L'Oreal’s slogan? L'Oreal’s slogan is “ Because You’re Worth It. ” Olay - Your best beautiful. A slogan is a catchy or memorable phrase that captures a brand's identity …
L'Oréal Group : Our Purpose
Because we value diversity, we leverage each of our brands to celebrate all expressions of beauty. Because we strive to be exemplary with a long-term vision, we anchor our actions in our strong values and demanding ethical principles. …
About the World’s Leading Cosmetics Brand - L'Oréal …
“Because you’re worth it.” With this world-recognized slogan, and from the beginning, L’Oréal Paris has encouraged women to live their best lives according to their own rules and desires.
Because You're Worth It' 50th Anniversary - L'Oréal Paris
See more on lorealparisusa.comThe origin story of this iconic slogan is in its own right a triumph for women. In the 1970’s when conversations around women's rights were picking up steam, mainstream advertisements still objectified women rather than empowered them. During an age when men dominated the advertising industry, a young female juni…- bing.com › videosWatch full video
As L’Oréal Paris’ Famed Tagline “Because You’re …
Mar 8, 2021 · L’Oréal Paris ’ signature slogan “Because you’re worth it” has become synonymous with the brand and its female-first approach to beauty and cosmetics; as far as iconic catchphrases go, it is nearly unrivalled.
How L’Oréal’s “Worth It” Campaign Made Over Beauty …
Jan 4, 2025 · While other brands focused on price comparisons, L’Oréal and McCann Erickson copywriter Ilon Specht took a bold stroke—creating a slogan that turned price justification into a declaration of self-worth.
L’Oréal Paris Celebrates 50 Years Of Their Iconic
Mar 5, 2021 · Few taglines have reached such an iconic status as this timeless slogan by L’Oréal Paris. Just in time for International Women’s Day, the slogan is celebrating its 50 th anniversary and it...
"Because you're worth it" - 50 Years of Celebrating Women’s Worth
Since its inception, “Because We’re Worth It” has been translated into 40 languages and has become the militant tagline uniting women around the world, encouraging them to fearlessly …
Because I’m Worth It - How L’Oreal’s logo was coined
Certain slogans sum up particular eras. For the decade of rampant consumerism that took place before the epic financial crash of 2008, the tagline of choice could be L’Oréal’s ‘Because You’re Worth It’.
L'Oréal Paris Celebrates 50 Years of Women's Worth
Coined in 1971 by Ilon Specht, a young 23-year-old female copywriter at Manhattan ad agency McCann, L’Oréal Paris signature still resonates as much today. The first advertising message to ever highlight self-confidence: this …
Because You're Worth It: Lessons of Worth | L'Oreal Paris
Since its creation, “Because you are worth it” has been translated into 40 languages. It has become an activist slogan that unites women around the world, encouraging them to fearlessly …
‘Because I’m worth it’: L'Oréal Paris boss on why slogan still …
Jun 25, 2024 · L'Oréal Paris’ Global Brand President tells the story behind their iconic slogan and why she wishes it was no longer needed.
Brand | L’Oreal Paris – Because We Are All Worth It - The Brand …
Apr 28, 2020 · The brand became popular when the slogan ‘ Because I’m Worth It’ was given in 1973 by a New York copywriter Ilon Specht. It was a legendary and empowering slogan which …
All About L'Oréal Paris: A Brand Overview - L’Oréal Paris
For most, the name “L'Oréal Paris” is immediately evocative of the brand’s signature tagline, "Because I'm Worth It”— first brought to life in the legendary Superior Preference® hair color …
How L’Oreal’s “Because You’re Worth It” Slogan ... - Medium
Feb 23, 2023 · But there’s one thing that sets L’Oreal apart from its competitors — its iconic slogan “Because You’re Worth It”. This simple yet powerful message has become a rallying …
‘Because I’m worth it’: L'Oréal Paris boss on why slogan ... - Yahoo
Jun 24, 2024 · Viguier-Hovasse believes the L'Oréal Paris slogan has passed the test of time, more than half a century now, because “claiming and shouting out loud that women are worth …
Origins of L'Oréal Paris's "Because We're Worth It" Campaign
Mar 8, 2021 · The original tagline "Because I'm Worth It" was coined in 1971 by 23-year-old female copywriter Ilon Specht. The phrase first appeared in the US for L'Oréal's Preference …
L'Oreal changed its slogan for the first time since 1971 - CBC.ca
Jan 19, 2023 · To do it, L'Oréal took the long-standing slogan it had established in 1971 – "Because You're Worth It" – and changed it to say: "Because We're All Worth It."
Video. The story behind L'Oréal Paris’ iconic ‘Because I’m worth …
Jun 25, 2024 · L'Oréal Paris’ Global Brand President tells the story behind their iconic slogan and why she wishes it was no longer needed. Read full article
L'Oréal: Behind the Scenes of a Winning Strategy, by Jean-Paul …
Feb 13, 2025 · Jean-Paul Agon, L'Oréal Chairman, reveals the secrets behind the global beauty leader's winning strategy during an exclusive conference at HEC Alumni Paris.
Creating Impactful Brand Slogans: Strategic Guide - Turbologo
Feb 19, 2025 · Master the art of slogan creation and learn when to use, or skip a slogan for maximum brand impact.
L’Oréal Paris Names Gillian Anderson as Global Ambassador
2 days ago · Gillian Anderson is L'Oréal' Paris' new global ambassador and will appear in an Age Perfect campaign lensed by Cass Bird.
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